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A folded program booklet for the "USA FOR LBJ RALLY" held on Saturday, October 31st, 1964, at Madison Square Garden. The cover features a stylized charcoal-rendered portrait of President Lyndon B. Johnson in profile. The interior lists the "USA FOR LBJ" RALLY COMMITTEE. The program page lists speakers as The President of the United States, Robert F. Kennedy, and Robert F. Wagner, with Co-Hosts Kirk Douglas, Gregory Peck, Jill St. John, and Natalie Wood. Louis Armstrong is listed as the lead performing artist, followed by Tony Bennett, Diahann Carroll, Eydie Gorme, Robert Merrill, Mitch Miller, and Allan Sherman and others.

The back panel prints the campaign song "HELLO, LYNDON!" with lyrics by Jerry Herman, adapted from Herman's Broadway hit "Hello, Dolly!": "Hello, Lyndon, / Well, hello, Lyndon, / We'd be proud to have you back where you belong, / You're looking swell, Lyndon, / We can tell, Lyndon, / You're still glowing, you're still growing, / You're still going strong. / We hear the band playing / And the folks saying / You're the man who knows just how to get things done, / So, / Flash that smile, Lyndon / Show us that winning style, Lyndon, / Promise you'll stay with us in Sixty-Four!"